The solution to getting people to care about brands is through connection—and that's accomplished through the power of story.
Crafting meaningful content to connect target audiences (whether B2B or B2C) to relevant goods and services is what I do best. Additionally, I utilize data and information to reinforce the stories I’m telling in order to inspire, educate, entertain, and—most importantly—influence action.
The stories I tell come in many forms, including articles, ads, reports, emails, blogs, websites, social media, videos, presentations, events, and infographics, just to name a few. You can find examples of this work sprinkled throughout my site.
My love for storytelling is rooted in a lifelong interest in communication.
I grew up in a military family, which meant we moved…a lot. With four elementary schools, one middle school, and three high schools, I was always the new kid. Yet, it was never long before I made friends because I was a great listener.
Listening allowed me to connect to others, to learn their likes and dislikes, what motivated them, etc. My fascination with human behavior led me to earn my undergrad in communication with an emphasis in public relations and then my MBA.
Since then, I have used my skills and talents to lead marketing and communications efforts at some of the country’s top marketing agencies. Clients I've had the privilege of working with include Amazon, Costco, Target, Walmart, Anthem, Cigna, Whole Foods Market, Dunkin', and a few dozen small to medium-sized brands.
Understanding that the world continues to change at breakneck speeds, I’m also an early adopter and thrive on discovering what’s new and what’s next in tech, entertainment, and pop culture.
*Source: Havas Group & Vivendi, 2019
