EXPERTISE

Marketing (Experiential, Direct, Brand, Digital), Storytelling, Communications (Internal and External), Advertising, Concepting, Strategy, Planning, Graphic Design, SEO, SEM, Email, Social Media, Budgeting, Research, and Analytics 

Advantage Solutions

Sr. Director, Marketing & Creative

11.2022 – 10.2024

• Provided strategic creative direction to agency and account leadership to support business development opportunities and program operations
• Innovated and developed experiential marketing concepts, collateral, video, and digital campaigns
• Managed, mentored, and motivated a team of four designers to ensure quality and timely completion of projects

Advantage Solutions

Director, Marketing & Business Development

05.2021 – 11.2022

• Created omnichannel marketing plans encompassing digital and traditional media
• Worked directly with c-suite leadership to shape business development, marketing, and communication strategies
• Crafted internal and external messaging and content across social and digital channels 

Advantage Solutions

Director, Marketing & Communications

09.2018 – 04.2020

• Developed and executed strategies for marketing, communications, public relations, and advertising for both B2B and B2C audiences
• Directed SEO, SEM, social, and email strategy garnering over 100 MQLs annually
• Drafted external communication for executive leadership, including presidents and vice presidents of the company
• Managed and motivated graphic design team

Interactions

Director, Marketing & Creative

10.2016 – 09.2018

• Established the vision and direction for the creative and marketing teams
• Led pitch development for RFPs which led to wins totaling over $50M in annual revenue
• Led SEO, SEM, social, and email strategy across the agency
• Led thought leadership effort by producing trade articles, webinars, and white papers
• Submitted agency, communications, and design work for industry awards with 14 wins in 2017

Interactions

Sr. Manager, Business Development & Marketing

09.2013 – 10.2016

• Led business development efforts and increased department revenue by 50% each year
• Developed and presented RFP responses and pitches with an 80% close rate 
• Managed and motivated a team of four business development managers

• Master of Business Administration, Colorado State, 2011
• Bachelor of Arts in Communication (Emphasis in Public Relations, Minor: Television, Film, & New Media, Magna Cum Laude with Distinction in Communication) San Diego State University, 2008
• Google Certifications: AdWords, Analytics, Digital Garage

• Design: Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere)
• Web: Basic HTML, Wix, Wordpress
• CRM: Salesforce, Hubspot

• Who's Who in Shopper Marketing Agencies, 2018
• Phi Kappa Phi Honor Society, 2008
• Lambda Pi Eta Honor Society, 2008
• Golden Key International Honour Society, 2008
• Kappa Tau Alpha Honor Society, 2008